COPYCAT MARKETING 101: My Reading

COPYCAT MARKETING 101, is a less detailed but a very well written and I would say clearly written book, by Burke Hedges. It is worthwhile reading. Published in 1997,this book containing about 120 pages with 7 chapters aims at introducing "Network Marketing".

In the first six chapters, he talks about the difference between linear growth and exponential growth, people following nine to five job track against the people following franchising, compounding and how process of synergism can lead to exponential growth.

In my opinion it could be more detailed.
If there is one thing every single person in this world is good at it's copycating. And he viewed network marketing as copycat marketing. Simply we have to just copycat our upline.

In simple words,Network marketing, also known as multi-level marketing (MLM), is a direct selling method that uses a network of people to sell a product.

How Burke Hedges describe it?

It talks about network marketing as ultimate synergism, it combines the best from the concept of franchising with the best from the concept of exponential growth. Described it as marriage made in heaven.

So.... Some might be thinking what is "synergism"?
The concept of synergism is combination of two different products or concepts is open greater than the sum of its parts . So ice cream cone is creative synergism in action
He explained as.....
Icecream tastes good
Waffles taste good
Put them together. THE TASTE GREAT....!!!

Let's have a look at the quotations given in that book.

"If you continue to do what you have done you will continue to get what you have always gotten."

"It's not enough to be busy so are the ants the question is what are we busy about."

"True Wealth is having enough money and enough time through what you want when you want."

" If you have to tell people you are rich ain't. "

Einstein called Compounding , the 8th wonder of the world.

A WARNING........!!!!!!

Just bcoz we copycat or something doesn't necessarily make it good efficient and productive.Unfortunately, all too often copycatting is an excuse to get lazy in our thinking.

TODAY'S SCENARIO....
Nowadays, the market is hit with thousands of MLM companies So the frauds are quite ubiquitous. We should keep some things in mind before embarking on MLM.
One should know the
1.track record of the company.
2. history of the company.
3. properly tha plans.
4. goal with which it was started.
5. mode and frequency of payment.
6. whether equal opportunities are bestowed irrespective of the time you joined.
And many such things......

To get the full motivation and comprehending the idea, one must read the book.
My socials will suggest you to read this article and this article will suggest you to read the book.

Thank you for reading!!!
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Buy from Amazon (English)