COPYCAT MARKETING 101: My Reading
COPYCAT MARKETING 101 , is a less detailed but a very well written and I would say clearly written book, by Burke Hedges . It is worthwhile reading. Published in 1997,this book containing about 120 pages with 7 chapters aims at introducing "Network Marketing". In the first six chapters, he talks about the difference between linear growth and exponential growth, people following nine to five job track against the people following franchising, compounding and how process of synergism can lead to exponential growth. In my opinion it could be more detailed. If there is one thing every single person in this world is good at it's copycating. And he viewed network marketing as copycat marketing. Simply we have to just copycat our upline. In simple words,Network marketing, also known as multi-level marketing (MLM), is a direct selling method that uses a network of people to sell a product. How Burke Hedges describe it? It talks about network marketing as ultima